Tuesday, July 31, 2012


Zanox invited me to one of the best events I've been to so far. And guys, you know I've been luckily enough to have been to many. It all started in the morning at the Zanox Headquarters, where we were invited to a day filled with workshops, lovely people, talks and yummy food.
When I first stepped into the blogging world not thinking much of it, I quickly learned this was a huge world with so much to still learn about it. But I felt I was getting the hang of it.
That day, right there and then, listening the talks about SEO and monetising Blogs in the workshops Zanox offered, I realized I know nothing at all.
Zanox organised workshops for us bloggers, as well as a talk with the emerging Designer Damian Hirschberg, who talked about the importance of bloggers for designers from his perspective and gave us the chance to peek behind a photo shoot.


Friday, July 27, 2012


My best friend is turning 18 tomorrow and for that occassion my girls and I are getting away, away out of town, for the weekend.
See you sunday night.
Bye bye guys, enjoy your weekend!

Love Lois xxx

Tuesday, July 24, 2012


Myf Shepherd by Thiemo Sander.
This editorial is beyooond.
Wish I could get this feeling that I get from just looking at these pictures in reality..

And guys!! I've updated my "my reads" page now (finally!). Check it out to see which Blogs I read, I'm loving and of course my friends' blogs. I've also added a number of German Blogs I find especially great. Have fun browsing :)

Love Lois xxx

Sunday, July 22, 2012


Day one was the busiest of all for me and probably the most exciting. What started out as a half day packed schedule for me turned into a fulltime fashion show filled day in matter of seconds starting 10 o'clock sharp to 8pm. Day one held some of the most interesting names, shows that filled me with expectations and I was not let down. On the contrary I was amazed.
As usual I was running late and luckily bumped into Jana and Sabrina. I had no idea where to go and seeing them take the lead, I followed. And we got lost. xD But cheers to the "let's go missing and trolling around town in search for the freaking fashion week tent" girls!

Tuesday, July 17, 2012


Before I go all fashion week on you, I want to tell you about the Primark opening. Primark finally open its doors to a two story center full of shopping. Along with other bloggers and Primark representatives as well as press, I was invited for the Pre-opening, which meant I was allowed early admission, treated to a breakfast, listened to a speech by the founder of Primark (Kudos to her German skills!) and given a tour of the store, before the official opening at 11. o'clock.
With the 50€ gift voucher I found in my goodie bag I went shop shop shopping! There was no turning back at that point. Haha!
It was nice to see a million familiar blogger faces and the Grayling Team was so kind as usual.
Welcome to Berlin, Primark!! Finally..

Monday, July 16, 2012


As you may have seen on my Facebook page, I signed up for the gym. I'm officially enrolled at Superfit and I'm super excited and highly motivated for my new sporty lifestyle. (Hello bikini body!) Okay to be honest I only signed up because of Yoga and Pilates classes.
hahahhahaha x)
But since I'm already there, I might as well do some real workout.. right? :)
I got a little taste of it as I accompanied my neighbour (the coolest neighbour ever) to gym last night. Btw late night gym session are awesome. There is no freaking pumped up ass there and it's like you've got the gym all to yourself.
My first day starts 18th June. Letsss go go go!

Love Lois xxx

Sunday, July 15, 2012


This picture of Charlotte and me was taking at the Y/O/U Label release party that took place on Friday. We didn't stay long, instead met up with a friend and went to a bar. To be honest, all you need for a good time are some friends and drinks that taste of Gesichtswasser. A little insider ;)

As far as for the rest of my weekend? Shopped with Paula. I went for a midnight gym session. Visited the Designer Outlet Center Berlin for the first time. Now I'm chilling big time on my bed and watching the sky turn to night...

Love Lois xxx

Thursday, July 12, 2012


ph.: Sabrina

Little sneak peek. Get ready for the fashion week pictures!! I know you are expecting them. And tell you what? They are coming.. :)

Love Lois xxx


Van Anh, who now also writes for myfashionmarket asked me for an interview. Read how and why I started blogging and hear me talk about my favorite piece of clothing in my closet at the moment.
You can read the full interview here.

Ps.: It's in German :)

Love Lois xxx

Tuesday, July 10, 2012


During Fashion Week I found a free minute to check out the Bread&Butter fashion fair. I was really looking forward to come by since the last last visit (read: running through the entire place in search for the G-Star booth for the G-Star Show in attendance of sweet Clemence Poesy and running back out to catch my ride to be escorted back to the fashion week tent for another show) left quite an impression. I went together with Carina and Nisi, who was kind enough to capture my look of the day for me.
The Bread & Butter is a enormous fair with brands like G-Star, Mavi, Desigual, Adidas, Onepiece etc. being represented. It's a street style denim trade show and you must definitely come with loads of time on your hands to check out the fair.

ph.: Nisi

Top: H&M
Shorts: Urban Outfitters
Bag: THANKS TO Glossybox Style
Ring: THANKS TO Lotus Mendes
Ancle chocker: H&M
Necklace: H&M
Blazer: H&M Trend
Shoes: Billi Bi
Bracelet: gifted

Love Lois xxx

Tuesday, July 03, 2012


First thing about Primark's autumn/winter collection: it's great!
I was surprised how fashionable Primark has gotten and how it's keeping up to trend.
Primark is launching 5 collection coming up this autumn/winter with inspiration taken from street style but also bigger designers such as Chloé or Alexander McQueen.


So some of you are probably wondering what I was doing on a one day trip again, but this time to Hamburg. Well here's the answer. I was invited by Brigitte Magazine along with 9 other Bloggers for a feature and photo shoot. I've had the luck to be featured in print magazines 3 times before thanks so my fashion week looks, but that was never a feature. So you can imagine my excitement when I hopped onto the train yesterday morning.